In a strategic move to ensure maximum visibility, Param Sundari, starring Sidharth Malhotra and Janhvi Kapoor, has reportedly postponed its theatrical release from July 25 to late August or early September 2025.
🎬 Why the Delay?
The delay wasn’t about avoiding Ajay Devgn’s Son of Sardaar 2, as initially assumed. According to insiders, the real issue is the romantic drama overload already filling Bollywood’s July schedule. With Metro…In Dino releasing on July 4 and Saiyaara set to hit theatres mid‑July, the crowded calendar raised concerns that Param Sundari might fade into the background. One source told Mid-Day, “They didn’t want Param Sundari to come across as just another love story — the film has its own voice.”
One insider shared with Mid-Day, “They weren’t okay with Param Sundari being seen as just another love story — it stands out with its own unique voice.” Releasing in August gives the film a breather and a better shot at visibility, away from the cluttered July lineup.
🗓️ New Possible Release Window
Though the makers haven’t confirmed an exact date yet, reports suggest they are considering August 29 and September 5, 2025, as potential release options. The revised teaser attached to theatrical prints of Maalik (screened July 11) swapped “This July” with “This August,” confirming the shift.
🎥 Film Premise & Expectations
Helmed by Tushar Jalota of Dasvi fame and produced by Dinesh Vijan under Maddock Films, Param Sundari brings together Sidharth Malhotra as Param and Janhvi Kapoor as Sundari in their first on-screen partnership. Set against the picturesque backdrop of Kerala, the cross-cultural love story blends humour, chaos, and heartfelt emotion. The teaser, which dropped on May 29, drew widespread praise for its vibrant chemistry and melodic vibe — featuring a soulful Sonu Nigam track and lush visuals that hint at an old-school Bollywood romance with a modern twist.
🧰 Delay Used Strategically
The postponement also allows the production team to ramp up promotional plans without rushing. Reports suggest shooting a special promotional song close to release, timed around Sidharth Malhotra’s new fatherhood responsibilities following the reported birth of his daughter around July 15.
🎯 Strategic Benefits
- Less competition: Avoids clashing with high-profile romantic dramas in July.
- Enhanced visibility: Allows Param Sundari room to breathe and shine on its own.
- Focused marketing: Likely more polished promotions closer to release.
✅ Final Thoughts
By shifting Param Sundari to late August or early September, Maddock Films has smartly navigated a crowded release window. This decision not only preserves the film’s identity amid genre fatigue but also gives it a fair chance to connect with audiences without competing directly with Metro…In Dino or Saiyaara.
As fans eagerly await confirmation of the new release date, one thing is clear: Param Sundari aims to stand out—not blend in.
